Hello and welcome to
the Buzz. Here we will talk about the trending topics in Media and
Advertising industry.
#ShareTheLoad is the
trending Tag for these day Advertising World. So the question is that
do we really need to share the load? And the answer is Yes an bols
YES
This was started as
putting men to share the load of washing clothes and Ariel launched
His and Her Part labelled on the Pack with instructions to teach how
men and women can help each other to wash clothes.
Next
Part came from Llyod by launching Unisex Washing machines asking men
to wash clothes. These machines are designed and operated to help men
to undertand the steps of washing and making it easy for them.
Now
its a choice to dump the idea, remain with old thoughts or Take a
step and adopt the change.
The
campaign is based on an insight which is quite deep-rooted,
especially in India – that household chores like cleaning and
washing primarily fall under women’s domain. However, the modern
urban women do not appreciate this mindset, given the fact that a lot
of them have a busy professional life now and there is no specific
logical reason to justify why only women should be held responsible
for such mundane chores.
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